Tuesday, November 1, 2011
Cover Letter from our 3rd Mobile BI Market Study
When we started researching the Mobile Business Intelligence (BI) phenomenon over a year ago, we knew we were on to something important, but it wasn’t obvious where the journey would take us.
This findings document marks our third published report on the subject since mid 2010 and offers the clearest picture of progress to date. Having over a year’s worth of data to compare and contrast has been especially helpful in developing a higher fidelity; real-world perspective!
To be clear, we believe that we’re in the midst of a profound shift toward Mobile BI (and mobile computing). We believe this paradigm shift will affect everyone and have as much impact as the Internet did, over time.
This latest findings report shows strong evidence that Mobile BI is taking hold - broadly. Although current adoption, plans and perceptions may vary, this is a global phenomenon - across all geographies, industries, functions and organization sizes.
There are also more choices for organizations than there were in 2010. More and better mobile platform options have emerged – with an abundance of new tablets. And BI software suppliers have invested heavily, offering a much more complete menu of mobile options.
However, there are significant risks and challenges along the way. A proverbial “moving target” of hardware and software standards presents difficulties to both customers and suppliers alike. And, the risk of privacy and security breaches remains at the forefront of industry challenges.
Nevertheless, the Internet is an apt analogy. How do we work differently now than before the Internet “revolution”? What we take for granted: our ability to effortlessly find, create and share information and to readily collaborate with others – was impossibly difficult before it.
Likewise, what will be the impact of Mobile BI - with information and insight literally following us - wherever we are; whenever we need it? It will change the way that we work, our ability to respond more quickly and to align towards common purpose. This notion of pervasiveness has always been the mission of BI, which may now finally be realized with the catalyst of mobile computing.
So what should organizations do with this information? To quote Pasteur, “Luck favors the prepared”. In this spirit, we must all prepare for and embrace Mobile BI, or risk getting left behind.
We hope that this findings report – and our other research – will help guide the way and better increase your chances for success with Mobile Business Intelligence.
Best,
Howard Dresner
President, Founder and Chief Research Officer
Dresner Advisory Services, LLC
Friday, October 28, 2011
Mobile Study TOC
Hello Folks,
Below is the Table of Contents from our 3rd Mobile Business Intelligence Market Study Findings Report.
The report will contain 62 pages of analysis and commentary, including over 40 charts and tables, plus side-by-side vendor and product capabilities and plans - through 2013!
The report will be released to enterprise licensees first (October 31st) and then will be posted to our member site on November 21st.
Best,
-----------------------------------------------
Contents
About Howard Dresner and Dresner Advisory Services: 9
Figure 1 - Functions Represented. 10
Figure 2 - Sizes of Organizations. 11
User Importance of Mobile Business Intelligence: 14
Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011. 14
Figure 6 - Importance of Mobile BI by Organization Size. 15
Benefits of Using Mobile BI: 16
Limitations and risks to using Mobile BI: 17
Mobile BI Platform - User Priorities: 18
Figure 7 –Mobile Platform Priorities – Sept 2011. 19
Figure 8 - Mobile Platform Priorities - by Region. 20
Mobile BI Platform - User Penetration and Plans. 21
Figure 9 - Mobile BI Platform Plans: Today through 2012. 21
Mobile Integration Preferences. 22
Figure 10 - Preferred Platform Integration –Sept 2010 vs. Sept 2011. 22
Mobile Application Priorities. 23
Figure 11 - Global Mobile Application Priorities. 23
Figure 12 - Mobile Application Priorities by Function. 24
User Penetration of Mobile Business Intelligence: 25
Figure 13 - Mobile BI User Penetration: Today through 2013 – Sept 2010 vs. Sept 2011. 25
Figure 14 - Mobile Business Intelligence Penetration by Geography. 26
Figure 15 - Mobile BI Penetration by Function. 27
Figure 16 - Mobile BI Penetration Plans by Organization Size. 28
Exclusive Mobile BI Usage through 2013: 29
Figure 17 - Exclusive Mobile BI Usage by 2013. 29
Figure 18 - Exclusive Mobile BI Usage by Geography. 30
Figure 19 - Exclusive Mobile BI Usage: IT versus Business. 31
Figure 20 - Exclusive Mobile BI Usage by Organization Size. 32
Feature/Function Requirements. 33
Figure 21 - Changing Requirements for Features and Functions – Sept 2010 vs. Sept 2011. 33
Figure 22 - Mobile BI Features Weighted Mean. 34
Figure 23 - Advanced Requirements for Mobile BI Features and Functions - 2011. 35
User roles to be automated. 36
Figure 24 - Roles Targeted for Mobile BI 36
Device Data Storage and Mobile BI 37
Figure 25 - Data Storage: Device vs. Server. 37
Vendor Analysis and Rankings: 38
Table 1 - Vendor Survey Questions. 38
Vendor Importance of Mobile Business Intelligence: 39
Figure 26 - Importance of Mobile BI: Vendors – Sept 2010 vs. Sept 2011. 39
BI Vendor Mobile Platform Priorities: 40
Figure 27 - Changing Mobile Platform Priorities for BI Vendors. 40
BI Vendor Mobile Platform Support and Plans: 41
Figure 28 - BI Vendor Mobile Platform Support and Plans. 41
BI Vendor Mobile Platform Integration. 42
Figure 29 - BI Vendor - Mobile Platform Integration Today. 42
Figure 30 - BI Vendor – Planned Mobile Platform Integration in 12 Months. 43
BI Vendor Supported Features on Mobile Devices. 44
Figure 31 - BI Vendor Supported Features on Mobile Devices. 44
Figure 32 – Industry Support for BI Features: Present through 2013. 45
Figure 33 - Mobile BI Vendor/Product Scores – October 2011. 46
Table 2 - Detailed Vendor Product Capabilities and Plans (Actuate, Arcplan, Birst; Connexica). 47
Table 6 - Detailed Vendor Product Capabilities and Plans (PivotLink, QlikTech, SAP, SAS). 51
Appendix: Survey Instrument. 53
Monday, October 24, 2011
3rd Mobile BI Study Will Be Released Oct 31st!
This landmark study not only addresses current state, user perceptions and intentions - but also has year-over-year comparisons from our first (Sept 10) and second (Feb 11) Mobile BI studies!
In addition, we've included a Mobile BI Buyer's Guide - with side-by-side comparisons for 24 BI vendors - including current capabilities and Mobile BI product plans through 2013!
And, we've scored and ranked vendors based on current platform coverage, levels of platform integration and support for 11 key BI features (see below):
I'm especially excited about this study since it paints the most complete picture of Mobile and Business Intelligence yet - giving readers a much more complete perspective on this highly dynamic market segment!Best,
Howard
Thursday, September 22, 2011
Research Nugget from Our Impending Mobile Study
As we get ready to close data collection for our Mobile Computing & Mobile Business Intelligence Study, I thought I would share another research "nugget" with you.
In this analysis, I created a crosstab of major geography and expectations for numbers of exclusively Mobile BI users.

As you can see, North Americans appear to be the most aggressive in plans surrounding exclusive Mobile BI usage, followed by EMEA and APAC.
Of course, we're still collecting data for another 8 days - until September 30th! And, the larger the sample the more interesting the crosstab analyses will be.
So, we ask you to do your part and spend 10 minutes completing the survey. Not only will you be making an important contribution to this body of research, but we'll send you a complimentary findings report later this year!
Click here to be directed to the survey!
Thanks in advance!
Best,
Howard
Tuesday, September 13, 2011
Is Your Business Intelligence Vendor Listed? Vendor Participation in Upcoming Mobile Study
As with previous Mobile Business Intelligence Market studies, the current study, in addition to user input, will include information gathered directly from Business Intelligence vendors.

I feel that it is important to include this information to give readers a balanced view of BI vendor mobile capabilities and plans for the coming months/years.
My thanks to these vendors that have already provided this information:
- Actuate
- Arcplan
- Birst
- Connexica
- Dimensional Insight
- Extended Results (PushBI)
- GoodData
- IBM
- Information Builders
- Jaspersoft Corporation
- Jedox (Palo)
- LogiXML
- MeLLmo Inc. (Roambi)
- Microsoft
- MicroStrategy
- Oracle
- PivotLink
- QlikTech
- SAP
- SAS Institute
- Tableau Software
- TIBCO Software (Spotfire)
- Transpara
- Yellowfin
I have personally invited several dozen BI vendors to participate. If you don't see your vendor's name listed, please ask them to get in touch!
We expect to publish the results of this latest Mobile Computing/Mobile Business Intelligence study sometime next month.
Best,
Howard
Tuesday, September 6, 2011
Mobile Computing Study - Some Preliminary Findings
In analyzing the preliminary data, some interesting trends are already emerging. For instance, 70% have indicated that Mobile Computing is either "critical" or "very important" to their IT/Business strategies.
However, we need more data to properly analyze this important market trend and that's where you can help!Please use the link below to access and complete the survey:
Click here to access the survey!
The survey only takes about 10 minutes to complete and we'll provide you with a copy of the findings when they're published!
Thanks in advance for your support!
Best,

Chief Research Officer
Dresner Advisory Services
Friday, August 12, 2011
Cool Comments From New Mobile Computing Study
As you know our new Mobile Computing & Mobile Business Intelligence market study is now underway and we're getting some fascinating comments.
Here are a few of them:
Mobile BI is very important to us. Many here are mobile and not tethered to an office, so the ability to remain connected to the business / BI while away or traveling is very important.
For me mobile BI is nothing more than BI on the go. People don't talk of mobile email, as it is just expected. BI will go exactly the same way. It goes where I work. It's not mobile, it just is "BI ".
We are trying to think of BI not as a complex, expensive system, but as a pervasive form of corporate-wide reporting and alerting for every employee. Mobile BI will enhance this concept. But, the solution needs to be $5 per user per month and cannot have a $1M back-end system.
We plan to continue data collection through the end of September and would like to invite you to participate! Click here to be directed to the study to share your perspective and plans for Mobile Computing and Mobile BI. The survey process takes only about 10 minutes to complete.
Thanks in advance!
Best,
Howard
Tuesday, August 9, 2011
Announcing Our New Mobile Computing Market Study
I am pleased to announce that we have officially launched a new market study, in partnership with renowned Mobile Computing expert, Bob Egan, of MGI Research.
This new study will address important issues surrounding Mobile Computing broadly – and will include a special section on Business Intelligence.
This will allow us to explore some of the overarching issues surrounding Mobile Computing - including platforms, technologies, applications and security as well as key Mobile Business Intelligence issues surrounding required features, usage trends and products.
Our plan is to collect data through the end of September and publish the findings in mid October. As always, qualified participants will receive a copy of the study findings.
It takes approximately 10 minutes to complete the survey.
Click here to complete the survey today!
Thanks for your support!
Best,
Howard
Saturday, April 2, 2011
Three *MUST READ* Business Intelligence Articles!
We've also gotten some fantastic recognition by some great industry trade press this week and wanted to share these articles with you:
- Jim Ericson - Information Management - "Business Intelligence Crowd Appeal" - March 30, 2011
- Ann All - ITBusinessEdge - "Dresner: Business Users Happy With BI" - March 31, 2011
- Nicole Laskowski - SearchBusinessAnalytics - "New survey reveals mobile business intelligence is on the upswing" - April 1, 2011
If you haven't completed the survey yet, you're in luck! We've extended data collection until next Friday, April 8th! It takes less than 10 minutes and you'll get a free copy of the findings report.
And, this isn't just any old research report! We've not only collected data about Business Intelligence market perceptions and intentions, but have also scored and ranked relevant vendors & products using our trademark 32-dimension scoring model! So, you'll learn what your peers are planning AND have an important tool to help evaluate vendors and products!
Click on this link and complete the survey now! If you've already filled out the survey, I want to say "thanks!" and ask you to pass this on to a colleague!
Also, next Friday, April 8th, we will hold our 3rd Twitter "Tweet Chat", discussing the study and Business Intelligence in general. They've been well attended and really fun! The hashtag is "#BIWisdom" and I hope you can join in!
In the mean time, please remember to complete the survey!!
Thank you in advance!
Best,
Howard
Howard Dresner
President, Founder and Chief Research Officer
Dresner Advisory Services, LLC
Visit The Official Wisdom of Crowds BI Market Study Website
Thursday, March 3, 2011
A Research Nugget From Upcoming Wisdom of Crowds BI Market Study

For this analysis, we asked respondents how many BI software tools they currently have in their organizations. As you can see in the chart below, the majority reported either 1,2, or 3 tools. Although this is based on early data, this indicates an improvement over last year when nearly 9% indicated that they had over 10 tools in their organizations.
We still need your help! As you are probably aware, we are in the midst of collecting data for this important study. Last year we collected data from 500 organizations. This year I am hoping to reach over 1,000 respondents! The more data that we collect, the more accurate and valuable the analysis will be.
So, if you have not yet contributed to the study process, I am asking you to join in and complete the survey today. There is nothing to buy and your detailed information will remain confidential!
The process takes approximately 10 minutes and you'll get a free copy of the findings report when the analysis is complete in May.
You can simply click on this link and go to the survey and complete it now.
By completing this survey you will be helping to create an important alternative to conventional industry analysis that is available in the market today.
If you have already filled out the survey, please accept our thanks and pass this on to a colleague!
Thank you in advance!
Best,
Howard
Wednesday, February 2, 2011
Mobile BI Market Study Update Complete
The finished product will be released on Friday, February 4th by close-of-business EST, to enterprise licensees.
Those users that participated in the updated study will receive their complimentary report within two weeks.
I will be announcing future dates for related webinars sometime in the near future. Please check www.mobile-bi-study.com for details.
Best,
Howard