Mobile Study TOC

Hello Folks,

Below is the Table of Contents from our 3rd Mobile Business Intelligence Market Study Findings Report.

The report will contain 62 pages of analysis and commentary, including over 40 charts and tables, plus side-by-side vendor and product capabilities and plans - through 2013!

The report will be released to enterprise licensees first (October 31st) and then will be posted to our member site on November 21st.

Best,

-----------------------------------------------

Contents

A Note from the Author: 6

Executive Summary. 7

Introduction: 8

Method: 8

About Howard Dresner and Dresner Advisory Services: 9

Study Demographics: 10

Functions Represented: 10

Figure 1 - Functions Represented. 10

Size of Company: 11

Figure 2 - Sizes of Organizations. 11

Geographies: 12

Figure 3 - Geographies. 12

Industries Represented: 13

Figure 4 - Industries. 13

Analysis of Findings: 14

User Importance of Mobile Business Intelligence: 14

Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011. 14

Figure 6 - Importance of Mobile BI by Organization Size. 15

Mobile BI Pros and Cons. 16

Benefits of Using Mobile BI: 16

Limitations and risks to using Mobile BI: 17

Mobile BI Platform - User Priorities: 18

Figure 7 –Mobile Platform Priorities – Sept 2011. 19

Figure 8 - Mobile Platform Priorities - by Region. 20

Mobile BI Platform - User Penetration and Plans. 21

Figure 9 - Mobile BI Platform Plans: Today through 2012. 21

Mobile Integration Preferences. 22

Figure 10 - Preferred Platform Integration –Sept 2010 vs. Sept 2011. 22

Mobile Application Priorities. 23

Figure 11 - Global Mobile Application Priorities. 23

Figure 12 - Mobile Application Priorities by Function. 24

User Penetration of Mobile Business Intelligence: 25

Figure 13 - Mobile BI User Penetration: Today through 2013 – Sept 2010 vs. Sept 2011. 25

Figure 14 - Mobile Business Intelligence Penetration by Geography. 26

Figure 15 - Mobile BI Penetration by Function. 27

Figure 16 - Mobile BI Penetration Plans by Organization Size. 28

Exclusive Mobile BI Usage through 2013: 29

Figure 17 - Exclusive Mobile BI Usage by 2013. 29

Figure 18 - Exclusive Mobile BI Usage by Geography. 30

Figure 19 - Exclusive Mobile BI Usage: IT versus Business. 31

Figure 20 - Exclusive Mobile BI Usage by Organization Size. 32

Feature/Function Requirements. 33

Figure 21 - Changing Requirements for Features and Functions – Sept 2010 vs. Sept 2011. 33

Figure 22 - Mobile BI Features Weighted Mean. 34

Figure 23 - Advanced Requirements for Mobile BI Features and Functions - 2011. 35

User roles to be automated. 36

Figure 24 - Roles Targeted for Mobile BI 36

Device Data Storage and Mobile BI 37

Figure 25 - Data Storage: Device vs. Server. 37

Vendor Analysis and Rankings: 38

Table 1 - Vendor Survey Questions. 38

Vendor Importance of Mobile Business Intelligence: 39

Figure 26 - Importance of Mobile BI: Vendors – Sept 2010 vs. Sept 2011. 39

BI Vendor Mobile Platform Priorities: 40

Figure 27 - Changing Mobile Platform Priorities for BI Vendors. 40

BI Vendor Mobile Platform Support and Plans: 41

Figure 28 - BI Vendor Mobile Platform Support and Plans. 41

BI Vendor Mobile Platform Integration. 42

Figure 29 - BI Vendor - Mobile Platform Integration Today. 42

Figure 30 - BI Vendor – Planned Mobile Platform Integration in 12 Months. 43

BI Vendor Supported Features on Mobile Devices. 44

Figure 31 - BI Vendor Supported Features on Mobile Devices. 44

Figure 32 – Industry Support for BI Features: Present through 2013. 45

Vendor Scoring. 46

Figure 33 - Mobile BI Vendor/Product Scores – October 2011. 46

Table 2 - Detailed Vendor Product Capabilities and Plans (Actuate, Arcplan, Birst; Connexica). 47

Table 3 - Detailed Vendor Product Capabilities and Plans (Dimensional Insight, Extended Results, GoodData; IBM/Cognos). 48

Table 4 - Detailed Vendor Product Capabilities and Plans (Information Builders, Jaspersoft, Jedox, LogiXML) 49

Table 5 - Detailed Vendor Product Capabilities and Plans (MeLLmo (Roambi), Microsoft*, MicroStrategy, Oracle) 50

Table 6 - Detailed Vendor Product Capabilities and Plans (PivotLink, QlikTech, SAP, SAS). 51

Table 7 - Detailed Vendor Product Capabilities and Plans (Tableau, Tibco/Spotfire, Transpara, Yellowfin) 52

Appendix: Survey Instrument. 53

3rd Mobile BI Study Will Be Released Oct 31st!

I am pleased to announce that our third Mobile BI Market Study will be released to Enterprise Licensees on October 31st, 2011 and will be posted to our member site within two weeks. Study participants can expect to receive instructions for access to study findings by the end of November.

This landmark study not only addresses current state, user perceptions and intentions - but also has year-over-year comparisons from our first (Sept 10) and second (Feb 11) Mobile BI studies!

In addition, we've included a Mobile BI Buyer's Guide - with side-by-side comparisons for 24 BI vendors - including current capabilities and Mobile BI product plans through 2013!

And, we've scored and ranked vendors based on current platform coverage, levels of platform integration and support for 11 key BI features (see below):


I'm especially excited about this study since it paints the most complete picture of Mobile and Business Intelligence yet - giving readers a much more complete perspective on this highly dynamic market segment!

Best,

Howard

Case Study for Upcoming #BIWisdom TweetChat

Hello Folks!

At last week's #BIWisdom TweetChat, we decided to try a different format for this coming Friday. Instead of open chat, we're going to analyze a customer case study and suggest possible solutions.

Our inaugural case study has been contributed by one of our eminent "tribe" members, Jacqui Taylor, Founder and CEO at FlyingBinary.

Case Study: What would you do next?

Background: A large global brand with staff worldwide.
The existing BI infrastructure is one of the large vendor packages which has been in place for over 10 years with the expected Data Warehouse style deploy. Standard ETL and Reporting processes exist. They have approximately 3 Terabytes of data to consider.

Client: The Head of IT
We had been asked to supply a resource to ‘straighten out’ the business users. We were allocated a budget of 7 days to produce some self serve BI reports in order to establish the WIP (Work In Progress) stock position.

Assignment: How did we do?
After 5 days we had not been able to establish WIP stock position, discovered data integrity problems in the data warehouse, clients not invoiced, incomplete sales pipeline data, most of the business users were using Excel extracts to run their business units. Additionally, we were approached by an additional 15 business users whose reporting requirements have not been met by the existing BI infrastructure.

What would you do with the remaining 2 days of the assignment?

Jacqui Taylor
Founder, CEO
FlyingBinary Limited
@flyingbinary


Don't forget that this is the last week to participate in our upcoming Mobile Computing & Mobile Business Intelligence Market Study. Participants receive a complimentary copy of the findings.

Research Nugget from Our Impending Mobile Study

Hello Folks!

As we get ready to close data collection for our Mobile Computing & Mobile Business Intelligence Study, I thought I would share another research "nugget" with you.

In this analysis, I created a crosstab of major geography and expectations for numbers of exclusively Mobile BI users.


As you can see, North Americans appear to be the most aggressive in plans surrounding exclusive Mobile BI usage, followed by EMEA and APAC.

Of course, we're still collecting data for another 8 days - until September 30th! And, the larger the sample the more interesting the crosstab analyses will be.

So, we ask you to do your part and spend 10 minutes completing the survey. Not only will you be making an important contribution to this body of research, but we'll send you a complimentary findings report later this year!

Click here to be directed to the survey!

Thanks in advance!

Best,

Howard

Is Your Business Intelligence Vendor Listed? Vendor Participation in Upcoming Mobile Study

Hello Folks!

As with previous Mobile Business Intelligence Market studies, the current study, in addition to user input, will include information gathered directly from Business Intelligence vendors.

I feel that it is important to include this information to give readers a balanced view of BI vendor mobile capabilities and plans for the coming months/years.

My thanks to these vendors that have already provided this information:

• Actuate
• Arcplan
• Birst
• Connexica
• Dimensional Insight
  
• Extended Results (PushBI)
• GoodData
• IBM
• Information Builders
• Jaspersoft Corporation
• Jedox (Palo)
  
• LogiXML
• MeLLmo Inc. (Roambi)
• Microsoft
  
• MicroStrategy
• Oracle
  
• PivotLink
  
• QlikTech
• SAP
• SAS Institute
  
• Tableau Software
• TIBCO Software (Spotfire)
  
• Transpara
• Yellowfin

I have personally invited several dozen BI vendors to participate. If you don't see your vendor's name listed, please ask them to get in touch!

We expect to publish the results of this latest Mobile Computing/Mobile Business Intelligence study sometime next month.

Best,

Howard

Mobile Computing Study - Some Preliminary Findings

As many of you know, Bob Egan (MGI Research) and I have chartered a new market study, focused upon Mobile Computing and Mobile Business Intelligence.

In analyzing the preliminary data, some interesting trends are already emerging. For instance, 70% have indicated that Mobile Computing is either "critical" or "very important" to their IT/Business strategies.

However, we need more data to properly analyze this important market trend and that's where you can help!

Please use the link below to access and complete the survey:

Click here to access the survey!

The survey only takes about 10 minutes to complete and we'll provide you with a copy of the findings when they're published!

Thanks in advance for your support!

Best,



Chief Research Officer
Dresner Advisory Services

Cool Comments From New Mobile Computing Study

Hello Folks!

As you know our new Mobile Computing & Mobile Business Intelligence market study is now underway and we're getting some fascinating comments.

Here are a few of them:

Mobile BI is very important to us. Many here are mobile and not tethered to an office, so the ability to remain connected to the business / BI while away or traveling is very important.

For me mobile BI is nothing more than BI on the go. People don't talk of mobile email, as it is just expected. BI will go exactly the same way. It goes where I work. It's not mobile, it just is "BI ".

We are trying to think of BI not as a complex, expensive system, but as a pervasive form of corporate-wide reporting and alerting for every employee. Mobile BI will enhance this concept. But, the solution needs to be $5 per user per month and cannot have a $1M back-end system.

We plan to continue data collection through the end of September and would like to invite you to participate! Click here to be directed to the study to share your perspective and plans for Mobile Computing and Mobile BI. The survey process takes only about 10 minutes to complete.

Thanks in advance!

Best,

Howard