In September 2010, we published our landmark Mobile BI Market Study. This report was based on a study of nearly 200 organizations from around the globe. In it we explored the perceptions, intentions and realities surrounding Mobile Business Intelligence from a number of perspectives and helped to shed light on an emerging market dynamic.
During the ensuing six months from when we initially collected our study data (June-July 2010), the market for Mobile BI went through dramatic change: new platform entries (e.g., Android tablets), evolved BI software offerings and increased user experience and deployments. These changes, along with the suggestion of clientele, encouraged us to update our research and document this phenomenon. The result is a Mobile BI Market Study Update, which is slated to be published in late January 2011.
Method:To understand the changes afoot regarding Mobile BI, we re-surveyed a select group of original respondents and examined differences from the initial study data. We also conducted interviews with six of these organizations to get a deeper sense of their plans and requirements. And, we asked several new questions which deal with emerging issues surrounding Mobile BI.
As with the original study, we invited the vendor community to update their product profiles with their latest mobile features - and will include updated rankings based on mobile platform and BI feature support.
The result will be a compelling set of findings, which highlight the rapidly changing landscape for Mobile Business Intelligence.
Demographics:Industries Represented:For this updated analysis, we worked to obtain a cross section of industries that is representative of the original sample:
Figure 1 - Industries
Functions Represented:Although the IT function is best represented, a substantial number of non-IT members were selected to provide input.
Figure 2 - Functions Represented
Size of Company:We succeeded in recruiting a good cross section of organization sizes, which corresponds to the original, larger sample.
Figure 3 - Sizes of Organizations
Geographies:Similar to the original sample from the first study, the geographies represented are predominately from North America and EMEA:
Figure 4 - Geographies
Findings and Analysis Report:Like the original study, the capstone of the Updated DAS Mobile Business Intelligence Market Study ™ is the findings and analysis report. In it we compare the before and after perspectives from a number of original study participants – providing important insights into shifting attitudes and plans vis-à-vis Mobile Business Intelligence.
Below are some sample analyses which will be included in the updated study. The actual report will contain all relevant labels and keys.
Mobile BI Platform Priorities:Since the original study, several new platforms have been announced and/or shipped. These include the Samsung Galaxy, Windows 7 Phone, and RIM Black Tablet. This, combined with a more experienced customer base, has contributed to shifts in platform priorities. As such, we take a look at which mobile platforms are most important for Business Intelligence – six months ago and today (Figure 5).
Figure 5 – Changing Mobile Platform Priorities
User deployment/penetrations plans:As organizations have moved from planning to deployment of Mobile BI, their assumptions and plans have also changed. In the findings document, we will explore how their plans have changed and what user penetration for Mobile BI might look like in 2011 and 2012 (Figure 6).
Figure 6 - Mobile BI Deployment Plans - June vs. December 2010
Feature/Function Requirements:We also examine how requirements for BI functionality have changed in six months (Figure 7).
Figure 7 - Changing Requirements for Features and Functions
User roles to be automated:In the updated report, we explore which users will be automated versus six months earlier (Figure 8)
Figure 8 - Roles Targeted for Mobile BI
New Questions:Among the new questions that we asked of respondents was their inclination towards enterprise systems/applications versus Software-as-a-Service and “cloud” computing (Figure 9).
Figure 9 - SaaS vs. Enterprise as a Mobile Source
Additional new questions address:
- SaaS as a Mobile BI Source by organization size
- Numbers of anticipated exclusive mobile BI users within 24 months
- Device versus server data storage.
Customer Profiles:Six organizations were interviewed and will be profiled in the findings report – describing their experiences with Mobile BI during the past six months and highlighting key changes in responses from the original study. Industries represented by these organizations include: government, hospitality, manufacturing, retail and wholesale.
Updated Vendor Rankings:In addition to the detailed capability tables offered in the original DAS Mobile BI Study, we will provide several vendor/product ranking charts, based on mobile platform and feature support (Figure 10).
Figure 10 - Mobile BI Vendor/Product Rankings
The official findings will be released to enterprise licensees at the end of January.
For more information, please visit the official Mobile BI Website -
www.mobile-bi-study.com or
www.howarddresner.com.
